Design | Art Direction

About

Barb K_SqSp.jpg

I AM:

AN Art Director / Graphic Designer with a dash of Copywriter

A solutions-oriented conceptual thinker

An admirer of all great design, writing and photography

I'm a Chicago area creative professional with more than 20 years’ design experience. I love developing effective print and digital marketing and branding for B2B and B2C companies, products and services.

I have diverse experience in targeted, strategic, concept-driven graphic design and campaign development, copywriting, art direction, photography, client relationships and project management. From integrated multifaceted campaigns to one-offs, managing creative assignments from concept through final completion for a variety of markets has been something I’ve enjoyed throughout my career. I am well-adapted to working independently or collaboratively within agency, in-house or remote environments. While highly capable of various design styles, my overall style favors a clean, modern, well organized design aesthetic with a keen sense of hierarchy within messaging, typography and layout. 

I believe creativity, innovative problem solving, and solid strategy are the foundation and key for successful solutions. I also believe, thoughtfully developed, beautiful design with personality and meaning has the power to shape, support and propel brands to a new level. My work includes everything from print ads, billboards, infographics, environmental design, packaging, brand identities, web and social media graphics, brochures, to event booths and beyond.

Some Brands I’ve Created For:

IHG Hotels & Resorts / MNJ Technologies / HP / AT&T / Lenovo / Dell / LG / Samsung / Brunswick: Sea Ray, Bayliner, Lund, Mercury, Boston Whaler / Ace Hardware / Magnolia Home / YETI / Scotts / Craftsman / Weber / Toro / Benjamin Moore / DeVry University / Valspar / Lowes / Wilson Sporting Goods / OfficeMax / Canon / Air Canada / Audi / Butterball / Discover Card / Harry & David / Sears / Microsoft / The Room Place / McShane Construction / Sprint / Enesco / Fellowes / Taco Bell / Combi

Skills Highlights:

Adobe Creative Suite/Creative Cloud: InDesign, Photoshop, Illustrator, Acrobat / Figma / Microsoft Office: PowerPoint, Word, Excel, Teams, OneDrive, SharePoint / Writing Creative Copy / Digital Photography / Photoshoot and Design Art Direction / Drawing and Illustration / Interpersonal, Communication / Project Management, Organizational