This Ace Hardware Magnolia Home Paint promotional campaign was developed as part of a larger marketing tool project, Ace Marketing Muscle, for Ace retailers. The project included more than 6,000 marketing pieces involving an extensive array of themes, categories, major brands and events for print and digital platforms. Each theme, category, event and/or brand included digital ads, emails, social posts, direct mail, print ads, promotional sale coupons, keypad ads, in-store and outdoor signage and billboards. The final Ace Marketing Muscle site allowed Ace store owners to customize any selected campaign assets for their local market. Over 40% of all Ace Hardware stores worldwide utilized the platform within the first 10 months of launch. Franchisee owners and marketing executives considered it an outstanding success for the Ace brand and stores.
Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat, Excel