This digital engagement guide was created for existing and potential strategic partners to showcase MNJ’s alliance tier packages. The cover and sample pages shown are a portion of the finished book. The tiers provided marketing and engagement opportunities for partners within three categories: branding and awareness; training, planning and sales enablement; and events, digital advertising and lead generation. The guide was color coded and utilized clear, concise messaging, and a clean modern design to optimize quick readability. Clickable links/buttons to schedule a planning meeting and view special event videos were included to enhance the user experience. The final 30-page digital book was presented to existing partners during a formal launch by executive leadership and then distributed via email to partners and prospects. The three package options—silver, gold, and platinum—were clearly understood and liked by partners and prospects leading to package sales.
Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat, Word, Excel