These cards were developed to give to customers and vendor partners for the holiday season. The client’s only requirement was the cards be in a simple double-sided postcard format. Some were hand-delivered, and some mailed in envelopes. The goal was to provide a sense of whimsy and warmth to show the fun, lighter side of the business. The ‘Oh Deer’ concept was created during the first year of the pandemic. The ‘Holiday Sweater’ concept was developed out of the client’s wish to include the city skyline into a card design. Rather than using a standard snowy city skyline image or illustration, the focus was on incorporating the skyline in a unique way. The resulting city skyline ugly sweater was developed. The ‘Soak Up’ concept was an alternate card option.
Role: Designer/Art Director & Copywriter Software: InDesign, Illustrator, Acrobat